Health brandsmove into indulgence while comforting treates come with addedd goodness, creating an ideal mash-up
In a world of wellness trends, balancing taste satisfaction and health benefits is the holy grail. Bitter no longer means medicine; sweet isn’t just a treat. It’s a holistic indulgence in well-being.
New Age of Health Indulgence : From Bitter to Blissful
More than half of consumers globally say they are willing to compromise on indulgence for healthier food.
In your opinion, which one of the following is the best way to make indulgent food and beverage categories healthier?
Limit/ Reduce non-healthy ingredients
Limit/ Reduce non-healthy ingredients
Consumers are seeking the best from both aspects, looking for health benefits through indulgent formats
Growth of selected indulgent categories with an active health claim over the last 5 years.
Source : Innova Trends Survey 2024 (average of brazil, Canada, China, France, Germany, India, Indonesia, mexico, Spain, UK, US)
At Advantic Nutraceuticals, we understand the importance of customization in today’s health and wellness landscape. Through our OEM and ODM services, we empower you to create products that reflect your brand identity and cater to the unique preferences of your target audience. Whether you’re looking to develop a protein powder with a specific flavor profile or a vitamin supplement with added functional benefits, we’ve got you covered.
