Packaging-driven innovations, including on-the-go formats and pre-measured, single-use doses, bring convenience to the nutraceuticals market.
There is a steady rise in demand for innovative packaging of these foods among the younger population—the largest consumer base for nutraceuticals, functional foods, and dietary supplements.
1. Countering counterfeiting:
Counterfeiting is rapidly increasing, threatening brand integrity in the competitive nutraceutical industry. Manufacturers are using advanced packaging techniques like holograms, anti-diversion codes, unique fingerprints, and invisible inks to protect their products. This ensures consumer trust and safety.
2. Safety is everything:
Nutraceutical manufacturers are encouraged to use eye-catching packaging to attract consumers, though adding security features can compromise aesthetics. A major trend is adopting flexible packaging, which protects against oxidation, moisture, and microbes while saving space and reducing weight for storage and transportation.
3. Interest in environmental responsibility:
Concerns about the environment and the lasting impact of packaging materials are prompting manufacturers to be more cautious. With more consumers prioritizing health and sustainability, there’s a growing shift towards green packaging, such as replacing plastic with paper. While plastic bottles remain prevalent, many beverage companies are actively seeking alternatives.
4. Adapting to evolving consumer demands:
According to the Grand View Research, Inc., consumer needs are constantly evolving, a crucial factor for nutraceutical packaging manufacturers.
Key trends include :
- Travel-friendly on-the-go packaging
- Single-use pre-measured doses
- Blister packs for small items.
For supplements, consumer prefer :
- Plastic jars
- Canisters
- Bottles
For glass bottle, consumer prefer to use it for :
- Capsules
- Liquids
- Tablets
- Powders
– with alongside a variety of outer boxes, seals, labels, tamper-evident locks, closures, desiccants, and package inserts.
